Summary
How VIGO DISPLAY's shelf labeling system and fresh produce display props helped China's leading fresh-food supermarket chain enhance merchandising efficiency and visual appeal.
Yonghui Supermarket: Fresh Food Display & Shelf Labeling Solution
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- Issue Time
- 2026/8/4 16:57:17
Yonghui Supermarket — China's leading fresh-food chain, equipped with VIGO DISPLAY's shelf labeling and display solutions.
Yonghui Supermarket is one of China's largest and most influential supermarket chains, with over 1,000 stores nationwide and a reputation built on fresh, high-quality produce. When Yonghui sought to standardize its shelf labeling and upgrade fresh food presentation across its stores, they chose VIGO DISPLAY as their display props partner.
The Challenge
As a fresh-food-first retailer, Yonghui faced unique display challenges that generic solutions couldn't address. Our team identified three core issues:
Key Pain Points:
• Inconsistent price labeling at scale — managing uniform pricing displays across 1,000+ stores with varied shelf types and layouts.
• Fresh produce presentation gaps — traditional metal shelving failed to convey the natural, premium quality of fresh fruits and vegetables.
• Limited promotional flexibility — seasonal fresh food promotions required quick signage changes that existing systems couldn't support.
The Solution
VIGO DISPLAY designed a comprehensive three-category display solution tailored to Yonghui's fresh-food-centric retail model:
Unified Shelf Labeling System
Self-adhesive data strips and clip-on price tag holders were deployed across ambient, chilled, and frozen sections. The card-insert mechanism allows Yonghui staff to update prices for hundreds of SKUs in minutes — critical for fresh produce where prices change daily based on market rates. The waterproof, wear-resistant materials withstood the humidity of refrigerated displays without peeling or yellowing.
Fresh Produce Display Upgrade
For Yonghui's signature fresh food zones, we provided wicker-style baskets and tiered display racks that created a farmers' market atmosphere. The natural texture of the baskets complemented the vibrant colors of fresh fruits and vegetables, while the tiered rack design maximized vertical display space and improved product visibility. The modular setup allowed store teams to reconfigure layouts for seasonal changes without tools.
Flexible Promotional Signage
Hanging price tags and L-shape tabletop sign holders were placed at key promotional hotspots — end-caps, new-arrival zones, and checkout counters. The quick-swap design enabled Yonghui's marketing team to roll out seasonal campaigns (Spring Festival, Mid-Autumn Festival, etc.) across all stores simultaneously, ensuring brand consistency and timely execution.
Results
Six months after deployment across pilot stores, Yonghui reported:
• 55% Faster price updates
• 40% Higher fresh food sales
• 3.2% Lower pricing errors
• 18% Overall sales growth
Client Feedback:
"Fresh produce is the heart of Yonghui's brand. VIGO DISPLAY understood that immediately — their wicker baskets and tiered racks didn't just organize our produce, they elevated the entire shopping experience. The shelf labeling system also saved our teams countless hours during daily price updates. We're now rolling this out to more stores."
— Regional Operations Manager, Yonghui Supermarket
Ready to Upgrade Your Store?
Whether you run a single supermarket or a retail chain, VIGO DISPLAY delivers end-to-end display solutions — custom design, rapid production (MOQ 100 pcs, delivery in 7 days), and on-site installation support. Let's discuss your project.
Visit vigodisplay.com or contact our team for a custom quote tailored to your retail scenario.
