Summary
How VIGO DISPLAY's shelf fixtures and POP displays transformed in-store merchandising for a major Chinese supermarket chain.
Century Hualian Supermarket: Promotional Display Makeover
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- Issue Time
- 2026/8/4 16:58:31
Century Hualian flagship store in Hangzhou, fully equipped with VIGO DISPLAY's promotional display system.
Century Hualian is one of China's most trusted community supermarket brands. When their Hangzhou flagship store needed a complete merchandising upgrade, they partnered with VIGO DISPLAY to deploy a professional, easy-to-maintain display system — from shelf labeling to checkout conversion.
The Challenge
Like many traditional supermarkets, the store relied on handwritten price tags and improvised cardboard signage. Four key issues stood out after our on-site audit:
Key Pain Points:
• Inconsistent shelf labeling — mixed paper stickers caused pricing errors and customer complaints.
• Low promotion visibility — A4 printouts taped to shelves went unnoticed by shoppers.
• Poor zone navigation — no clear signage, customers spent 5–8 minutes finding products.
• Bare checkout area — zero impulse-buy triggers during 3–5 minute queue time.
The Solution
We designed a three-zone strategy targeting the store's most high-impact touchpoints:
Shelf Labeling System
Over 600 hanging shelf price labels and clip-on price tag holders were installed across grocery, daily necessities, and fresh food aisles. The card-insert design lets staff swap price tags in seconds — no tools needed. Price tag errors dropped from 8% to under 2%.
Promotion & Navigation
Transparent poster frames (JK-1) and adjustable floor standing sign holders (JK-3E / JK-4E) were placed at end-caps and high-traffic intersections. Ceiling-suspended acrylic zone signs now guide customers to Fresh Food, Grocery, and Daily Necessities sections at a glance. Product-finding time dropped by over 60%.
Promotion Zone Conversion
The vacant promotion zones were equipped with A4 Acrylic Sign Holders. The lightweight tabletop stands allow staff to swap promotional posters quickly without tools, turning shoppers’ browsing time into new product discovery and impulse purchase opportunities. Impulse purchases within promotion zones increased by over 30%.
Results
Three months post-deployment, verified by POS data and customer surveys:
• 62% Faster product finding
• 45% Higher promo awareness
• 50% Faster shelf replenishment
• 23% Overall sales growth
Client Feedback:
"VIGO DISPLAY understood our pain points immediately. The shelf labeling alone saved staff hours every day. The checkout zone was the real surprise — impulse purchases jumped 30% simply by showing customers what else we offer. This was a genuine retail upgrade."
— Store Manager, Century Hualian Hangzhou
Ready to Upgrade Your Store?
Whether you run a single supermarket or a retail chain, VIGO DISPLAY delivers end-to-end display solutions — custom design, rapid production (MOQ 100 pcs, delivery in 7 days), and on-site installation support. Let's discuss your project.
Visit vigodisplay.com or contact our team for a custom quote tailored to your retail scenario.
