Year-End Promotion Boosts Traditional Display Props Demand, South China as Core

Year-End Promotion Boosts Traditional Display Props Demand, South China as Core

Summary

As major supermarkets in South China launch year-end promotion campaigns in late 2025, the demand for traditional promotional display props such as paper folding signs and themed display boxes has surged, driven by the need for visual marketing and scenario-based display.

Year-End Promotion Boosts Traditional Display Props Demand, South China as Core
Year-End Promotion Boosts Traditional Display Props Demand, South China as Core
At the end of 2025, with the intensive launch of annual promotion campaigns by supermarkets in South China, the traditional promotional display props market ushered in a peak demand season. Traditional display products such as paper folding signs, themed display boxes, and portable promotional displays have become core choices for FMCG terminal displays due to their adaptability to multiple promotion scenarios, flexible customization, and strong visual guidance. The demand in South China has increased significantly year-on-year, attracting industry attention.
According to frontline market observations, the surge in demand is mainly driven by the year-end promotion boom in retail terminals. Recently, leading supermarkets such as RT-Mart launched the annual "Low Price Storm" promotion in South China, linking 300 stores to create diverse consumption scenarios. The number of promotional display positions for categories such as fresh food and daily necessities has increased by more than 40% compared with usual. To enhance the visual recognition of promotional products, brand owners have generally increased their procurement of traditional display props, among which large-size paper signs suitable for daily necessities and quickly assembled layered display boxes are the most popular. A terminal responsible person of a FMCG brand said that traditional display props can quickly create a promotion atmosphere, and can be flexibly customized in patterns and sizes according to promotion themes, adapting to multiple scenarios such as supermarket shelf ends, entrance displays, and cash registers, making them key tools for attracting customers during year-end promotions.
Industry data further confirms this trend. According to the "2025-2030 FMCG Packaging Visual Marketing and Shelf Display Effect Research Report" released by Original Document, the market demand for FMCG terminal promotional display props in China increased by 19.7% year-on-year in 2025, of which the fourth quarter demand accounted for 35% of the whole year; due to strong retail consumption vitality, South China has become a core growth region, and the procurement volume of traditional display props in this region accounts for 28% of the national total demand. The report also points out that traditional display props with distinct visual symbols can attract consumers' attention within 3 seconds in the intensive display environment of supermarkets, and the conversion rate of related products is 23% higher than that of products without display optimization.
Industry insiders analyze that the growth in demand for traditional display props essentially reflects the rigid demand of retail terminals for display solutions with "low cost, high adaptability, and strong customer attraction". After the year-end promotion season, with the advancement of activities such as the launch of new spring products and festival marketing, the demand for traditional display props in categories such as food, beverages, and daily necessities will remain high. In the future, traditional display props suppliers with themed customization and fast delivery capabilities will be more likely to obtain long-term cooperation orders from retail terminals.
Source: Shenzhen News Network "Anchoring the New Year Market! South China Supermarkets Make Multi-dimensional Efforts to Boost Consumption", Original Document "2025-2030 FMCG Packaging Visual Marketing and Shelf Display Effect Research Report"